Carnival Raises Price Citing High Cruise Booking Activity
Posted by: CruiseReporter on Feb 24, 2010 - 12:06 PM
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Carnival Cruise Lines is reporting record wave season bookings, with strong reservations activity for 2010 departures. As a result of the strong booking volumes, a general price increase will be implemented effective March 22 for all summer sailings in June, July and August.
For the period of Jan. 1 through Feb. 21, 2010, bookings were at unprecedented levels for the line’s 22 ships which operate three- to 15-day voyages from a variety of convenient North American home ports.
Carnival President and CEO Gerry Cahill said, “We’re seeing significantly increased volume as consumers are taking advantage of the incredible value that a Carnival cruise provides. And while pricing hasn’t fully recovered to 2008 levels, we are increasing prices and will implement an across-the-board increase effective March 22.”
He said that the price increases will vary by departure date but will be up to 5 percent.
Cahill attributed the record booking activity to a wide range of factors, including strong travel agent partner support, targeted marketing initiatives, itinerary enhancements and the wide variety of close-to-home departure points.
Wave season typically runs from about mid-January through early spring and is traditionally the busiest, most important booking period in the cruise industry.
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