Norwegian Cruise Line has officially appointed Lee D. Applbaum as its new Chief Marketing Officer, effective July 6. Applbaum brings over 25 years of experience to the role, having previously held leadership positions at global brands including Patrón Tequila, Bacardi, Grey Goose, and the private aviation firm Wheels Up. This strategic hire arrives as the cruise line continues to expand its fleet and invest heavily in its private island offerings in The Bahamas. His background in premium consumer branding is expected to support the company's ongoing growth initiatives and Caribbean market focus. Given his extensive experience outside the travel sector, how do you think a fresh perspective will influence the future marketing direction of Norwegian Cruise Line?
Source: https://www.caribjournal.com/2026/07/06/norwegian-cruise-line-applebaum/
