Starboard has launched a comprehensive new retail program aboard Royal Caribbean's Legend of the Seas. The initiative introduces several first-at-sea brand partnerships, including lululemon and Fashionphile, alongside experiential shopping concepts like the 6th & Main embroidery boutique. These additions are designed to enhance the onboard guest experience as the ship begins its inaugural Mediterranean season. The retail overhaul reflects a broader trend of cruise lines prioritizing specialized, personalized shopping experiences for their passengers. How important is high-end retail shopping to your overall cruise experience?
